MORE THAN A FACEBOOK AD AGENCY: ECOMMERCE GROWTH PARTNERS
We offer a wide range of digital marketing services to help build a dominant online presence!
Growing your ecommerce business is hard.
Finding the right agency partner is even harder.
Why?
Because you’re constantly bombarded by guru “hacks,” misleading claims, and the same tactics dressed up in new buzzwords.
Maybe other agencies have failed you.
Maybe you’re worn down from trying to maintain success at scale.
Or maybe, you’ve hit a new stage of opportunity — your first year of $1M-$5M in sales — and want to continue breaking through.
Common Thread Collective exists to help
entrepreneurs achieve their dreams.
Unlike Other Facebook
Ad Agencies
Not a marketing strategy, a profit
strategy to unlock growth.
In addition to being an ecommerce agency, we also run our own DTC brands in-house.
Just like you, we understand the struggles.
That commitment to dreams and experience in the trenches are why we’ve developed our approach to digital advertising …
Three unique methods set our approach apart.
1. SCALE FASTER WITH A CONSOLIDATED
CAMPAIGN STRUCTURE
Take full advantage of Facebook’s machine learning by combining the right Ad Sets with the right Daily Budgets enabled for scale. Eliminate wasted spend, reduce Learning Phase time, and minimize human error.
If you’re currently spending below target or constantly tinkering in
Facebook Ads Manager, we can bring stability and efficiency.
2. FOCUS ON HIGH-IMPACT LEVERS: POSITIONING &
NEW CUSTOMERS
The greatest unlock to your ad account will not come from audience adjustments or bid strategies. It comes from presenting your product in the most compelling way possible — new angles to sell to new customers.
If you’re stuck making manual changes or tired of small wins, then
we can save you time and accelerate new growth.
3. INCREASE PROFIT THROUGH
PRODUCT-SPECIFIC TARGETS & LIFETIME VALUE
Single account ROAS targets hide the very thing your business needs: money in your pocket. To carve a path to net profit, we set success metrics by SKU and measure LTV with campaign cohorts (60-120 day payback windows).
If you’re running on a single account ROAS target, we will
make you more money, period.
It all starts with a 31-point Facebook
audit to find out if we’re the right partner.
This detailed checklist unearths the most common mistakes holding brands back from scaling — as well as the biggest opportunities …
- Basics: Correct Pixel function and Catalog Manager set-up for ecommerce
- Structure: CBO, cost caps set by AOV, budget-to-ad-set ratio, DPAs, and overall spend mix by audience
- Targeting: Prospecting vs remarketing, proper exclusions, automatic placements, plus international and demographic testing
- Optimization: Conversion campaigns optimized for purchase, bidding aligned with the funnel, landing pages, and profitability
- Attribution: Click vs view deltas alongside determining your account’s delayed attribution multiplier (DAM)
- Creative: Copy, content, ad format, and sizing; plus, baseline AIDA metrics to establish effectiveness stage-by-stage
Let us show you what you might be
missing with a free account audit:
Want more details of our digital marketing and paid media strategies?
Keep going. It’s all right here …
Move beyond the anxiety and daily chase of
outcomes. Working with CTC gives you …
- Greater efficiency because we require all our buyers to spend less than 30% of your money in the Learning Phase
- Clearer demand forecasting with custom conversions on evergreen campaigns for product-level visibility
- More new customers through a budget allocated for growth, rather than buying-back existing customers
- Tighter pay-back windows with attribution mapped to your customer purchase journey
- Better and higher profitability by SKU-level reporting, cohort-specific LTV, and product-specific campaigns
“By cranking ad spend while maintaining +5.2 ROAS, we’ve already done 2.5x the online sales we did last year. And we’re on track to 7x moving forward.”
“We’re improvisers. This year, you have to be. CTC consistently advises on new angles to test with a level of nuance and thoughtfulness that makes me wonder if they know my business better than I do.
They balance our aggressive goals with the ever-changing realities of media buying in a way that results in us most effectively deploying our Facebook marketing.”
SANJAY JENKINS,
DIRECTOR OF ECOMMERCE AT BUFF CITY SOAP
Social Media Buying
& Planning
Grow profitably through Facebook and
Instagram advertising.
1. Get better returns by combining your target audience’s intents with your products’ COGS and LTV
2. Win from the first purchase with SKU-specific Facebook ad campaigns, pairing the right bidding strategy with the right offers
3. Find your target consumer through interest stacks and custom audiences: engagement, interactions, and sales
4. Move Facebook users from prospect to conversion with scroll-stopping headlines, copywriting, and placements
5. Retargeting campaigns based on time-to-purchase that separate customers, visitors, browsers, and cart abandoners
Tap into the expertise of media buyers
backed by the success
year-over-year clients
in annual revenue
across channels
in annual revenue
Advertising Services: How
We Do It
A digital media strategy tailored to your
brand’s dream.
Get one-on-one service with a dedicated buyer who will plan, run, and optimize your Facebook Ad Account:
Real-time buyer communication and weekly reviews
Stay up-to-date on account performance and iterate or launch new campaigns fast. Connect week-over-week while your buyer scales spend, hits ROAS targets, and achieves your financial dreams.
Custom reporting around the metrics that truly matter
At the end of each month, we’ll meet to identify macro-trends and hone account performance based on profitability instead of misleading figures like single-account ROAS.
“Since partnering with CTC, Dorsal has grown 710% YoY. We achieved our first dream of $500k annual sales within months and will crush our second dream of $2M in 2020.”
“Our media buyer, Ryan, has been incredible from day one — especially his role in helping us sell internationally and positioning Dorsal’s mission from the ad creative to the copy to the landing pages.
As a marketing agency, they understand how to drive demand on social-media platforms through native, influencer, and direct-response content. Their big-picture approach then capitalizes on that demand on both social and Google.”
CHAD ROSS,
CEO & FOUNDER AT DORSAL BRACELETS
A trusted partner across digital media
Social Media Buying
& Planning
-
Scale profitably through paid
social on Facebook and Instagram -
Account management can begin
immediately - 2-month initial contract
- 10% of spend*
Starting at:
$5K PER MONTH
Additional marketing services are also available: SEM and search engine optimization (SEO), Snapchat, YouTube, email marketing, ad creative, content marketing, web design, and more.
But, if your business is ready to see what our expert media buyers can do to help you grow …
Find out if we’re the right media agency for you with a 31-point Facebook audit …
*Services start at $5k, moving to 10% of ad spend for accounts that spend
over $50k per month
