5 Commitments to an Equitable
Future: Mission-Critical
Dismantling of White Supremacy
& Patriarchy at CTC

by Taylor Holiday

by Taylor Holiday

Jan. 14 2021

Common Thread Collective exists to help entrepreneurs achieve their dreams. That’s been our mission since day one — our stated mission.

2020 revealed a disease threatening our ability to carry it out. Not COVID-19, but a different pandemic that represents the greatest risk to our future.

Systemic racism, white supremacy, and unchecked bias have homogenized our organization’s makeup, talent, and skills. Unresolved, this disease will leave us unable to address an increasingly diverse and competitive market.

Innovation and infrastructure are tearing down the gates of access to ecommerce entrepreneurship. This movement will fuel an unprecedented number of dreams for millions of humans across the earth.

We want CTC to be at the center of that movement. We want to continue guiding entrepreneurs through the journey that has transformed the lives of so many around us.

To do this, we must attract a diverse group of employees and clients. We must empathize and serve the unique needs of all entrepreneurs as well as their customers.